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Ayala Malls, Tiger 22 and The Philippine Star invite you to Style Origins at the Ayala Activity Center starting June 15 to 24.  Ayala Malls has always shaped the lifestyle of Filipinos, and the introduction of this latest fashion series continue to reinforce its position at the premiere lifestyle and shopping destination. With much fanfare and a healthy dose of hype, Ayala Malls Style Origins has redefined and elevated retail experience through a reverent series of unique lifestyle initiatives this June.

Together with Tiger 22’s DJs and the city’s community brand ambassadors, Style Origins will kick off with High Street Fashion Show, Fashion Beats. The perfect mix of world class and local brands housed in each of the Ayala Malls will give metro’s style savvies a chance to preview the latest collection for Spring-Summer with the latest collection from Top brands such as Bench, Bayo, Kamiseta, Warehouse, etc, while local band Never The Strangers, whose hit single, “Moving Closer”, peaked in the local hit charts this year will accompany them on stage on June 15, 4pm at the Activity Center.

Bringing together fashion designers across the city’s grid in one place, Ayala Malls Style Origins in Ayala Center Cebu will feature dudes taking the center stage in Mensweek after the Fashion Beats show by 6pm on June 15. The main event showcases the first ever men’s show in the Philippines, showcasing collections of more than 20 Filipino designers. Among these featured designers for the Cebu leg are Phillip Rodriguez, Arcy Gayatin, Yvonne Quisumbing, and Cary Santiago.

From June 21 to 24, witness a haven of fashion and beauty finds with live music and fashion or beauty consultation from Ayala Malls’ partners, Philippine fashion icons and celebrities through Style Souk. Ayala Malls will be opening the doors to what was formerly limited to a few with high-street fashion shows, which will highlight labels and features celebrated personalities, and “Style Souk,” a four-day fashion and lifestyle event that brings together fashionphiles, designers and stylists, along with exclusive deals, freebies and treats.

To cap off Style Origins will be the culmination of Style Star Picks, a campaign that is open to all Ayala Mall’s shoppers who have been photographed by Ayala’s roving eye. Dress fashionably, strut your style in Ayala Malls and upload your photo in the Facebook Page until June 21. Shoppers who have had their photos taken and uploaded will give them a chance to win a 25,000 shopping spree and an exclusive feature in Philippine Star.

Ayala Malls envision a hub for music, fashion and lifestyle that Manila hasn’t seen before, where customers attend the shows, take photos, dress up, interact with designers, writers and radio personalities, and explore their fashionable side with the help of its partners. Expect buzz, expect fun, expect hype, and expect some serious fashion.

Catch this exciting event and more only at Cebu’s premiere shopping, dining and entertainment destination, Ayala Center Cebu. For more information, contact Ayala Center Cebu Concierge at (032) 516-2035 or (032) 231-5342. You can also visit their website or Like the official Ayala Center Cebu on Facebook for more details on upcoming shows and events.

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